Web VS App

You know that your business must be accessible on mobile devices, but you are in front of the choice between developing an app or a moblie website. If the difference between these two approaches is not clear to you, or you are not sure how to evaluate the pros and cons, this guide is for you.


App
App is an abbreviated term that stands for "software application" and one of the main features of an app is that it must be made for the user. So if you create an app for your business, your customers or user base will have to search for it in the appstore and download it.

Pro
There are many advantages in developing an app for your company. First of all, the app allows companies (requires approval of the app user) to send push and / or in-app notifications. It is very important to be aware of the fact that you are already aware of your brand and already interested in it.
Most applications allow you to have access to maps, purchases or in-app calls, access basic information in the app (such as locations, times, menus and products) even without internet.

Con
Creating, publishing, advertising and maintaining apps can be more time-consuming than managing a mobile website. First of all, if you want to reach people using Apple and Android products, you'll need to submit your app for approval in both the Apple App Store and the Google Play Store. Acceptance guidelines in app stores are not written in stone and as they change, you'll need to make sure your app complies with the rules. In addition, many companies require a website and app, so you understand that if you follow the app's path (unless you're planning to give up all websites, which is not recommended), you'll probably need to create a website.

Another obstacle you may encounter after creating a business app is to make users find it and use it. If you have a consolidated business and have a marketing plan to inform customers about your app, or if your app offers some features that are valid for users, this may not be a problem.

Web sites
Before smartphones and tablets were widespread, websites were created to be viewed on laptops and desktops. The designs of these websites did not fit naturally across screens of different sizes and were difficult to view and use on smaller screens. At the beginning, this was not a problem because nobody was trying to view websites on smartphones or tablets, but once mobile devices became popular, the drawbacks of website designs became clear. Subsequently, mobile websites emerged so that users could easily view them on the move and use them with touchscreen devices, without a mouse.
Pro
First of all, users do not need to download anything to access your website and you never have to worry about applying the app store or compliance. If the app must be created and disclosed for each platform (ios, android, etc) the website can be easily consulted by most of the smartphones connected to the internet.

Con
If you want to take an action like buying or booking a holiday, the average user tends to look for something that gives him more security. For example, in the absence of the internet, he wants that what he is consulting does not "disappear into his hands". In many cases the apps are more stable and if in the absence of a connection they still keep the information in memory, even better if you are consulting an app having logged in.

Conclusion
Basically, both solutions are valid but a lot depends on what your goal is. If the most important thing is to collect and display data, then the best solution could be a website. If, on the other hand, you want to access information such as location, the camera, be available offline and maybe send notifications to the user, then in this case the app is the most suitable solution.